Real-life fun conversations
Our national partner, Parachute Injury Prevention, joined creative forces with Brittlestar, “The Internet’s Favourite Dad”, to produce a series of short videos. They featured Brittlestar and his real-life mom having humorous conversations to convince her to exercise and take other actions that will prevent falls. The videos share how to find fall-prevention resources developed as part of the #FallPreventionCanada campaign. This campaign won the Gold award for best short video at the 2022 International Safety Media Awards.
About Brittlestar
Hundreds of thousands of people watch Brittlestar’s videos every week. His comedic and family-friendly videos have been seen more than 500 MILLION times on various platforms. His recent KFC video campaign was the most popular branded video content in the world on Facebook for the summer of 2017.